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10 October 2005

Intriguing launch from Seth Godin

Squidoo logoMarketing guru Seth Godin, whose "Purple Cow" talk was a hit at TED2003, has launched an ingenious new site called Squidoo.

It plans to accumulate content from anyone willing to play where each page (he calls it a lens) is a self-contained piece of expertise on a single topic. Seth believes this will help make searches much more productive and allow an army of individual mini-experts and bloggers to promote their wisdom to the world. About.com meets Wikipedia.

The free e-book accompanying the launch is a great, fast read with real insights, I think, on the future of search. Whether or not Squidoo gets to critical mass, the concept is cool.

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