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18 October 2005

MUJI @ MoMA

MUJI SpeakersGot MUJI? If not, you will soon. The opening last week of a MUJI store-within-a-store at the Museum of Modern Art was a great day for great design. Discerning design geeks already adore MUJI, the "brand-free" Japanese brand that creates elegant, streamlined, delightfully practical products, ranging from scissors to CD players to concept cars. Their secret? Along with in-house talent, MUJI recruits celebrity designers for specific products. And while the identities of said celebrities are closely guarded, we suspect the involvement of more than one TEDster ...

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