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17 November 2005
Great Entertainment ... in a 60-second spot
If you attended TEDGlobal, you'll likely remember this mesmerizing Adidas commercial, directed by Spike Jonze for Adidas. Dreamy and original ... entertaining in its own right. This new Nike spot, by Italian designer/video artist Lorenzo Fonda, reminds me of it somehow. Stylistically, they couldn't be more different — herky-jerky pen-and-ink vs. photorealistic fantasy — but they seem to share the same DNA.
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