Business

MemeWatch: Evil Search Engines

Everyone loves to love Google. With its uncluttered interface, useful services and utterly likeable founders (TEDsters both), what’s not to like? But what if the friendly search engine revealed a sinister under-belly? What if it reneged on its corporate mantra, “Don’t Be Evil.” Such ponderings are fueling one of the most entertaining memes in the blogosphere: The Evil Search Engine Scenario. TEDGlobal producer Bruno Giussani and The Search author John Battelle have been swapping Hollywood-worthy stories of a world in which Google switches sides ….