27 February 2006

TED Gift Bag: Totally sustainable, quite cool

I thought I’d follow David Hornik’s post about the gift bag loot, with a note on the bag itself … We’re proud to say that this year’s gift bag is the first totally sustainable messenger bag produced by Timbuk2. Its genesis is a great TED story …

Inspired by eco-architect William McDonough’s talk at TED2005 (and encouraged by TEDster Marcus Colombano, of Avantgarde) Timbuk2 CEO Mark Dwight resolved to create a bag that complies with McDonough’s philosophy of cradle-to-cradle design. The sleek, chic bag is not only designed from sustainable materials, it’s also recyclable: When you tire of it, you can send it off to be turned into carpet. Writes McDonough: “Timbuk2 is giving you … a messenger’s bag that is a messenger. It is not perfect, yet; just a strong start in the race to the destination, which is a pure sustaining design.”

The limited-edition TED bag was produced for conference attendees only, but will be made available to the public (sans TED logo) later this year. More information on the Timbuk2 site …

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