Each year at TED, we punctuate the program with interstitial videos: TV commercials, short films, music videos and montages that represent some of the best work of the year (or, rather, the best work of the year that can double as an interstitial). Over the weeks to come, we’ll share many of them with you here.
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Today’s viewing audiences are far too sophisticated for advertisements full of fake doctors, the word “sale” flashing on repeat, and tight clothing on attractive models. Today, we want ads to actually speak to us—to connect to our hopes and dreams, to flip our thinking in unexpected ways and to reflect the world we’d like to […]
For the fourth year, TED is searching for the 10 most innovative, idea-driven ads of the year, with the help of TED speakers like Sarah Kay and Charlie Todd, as well as some of the advertising world’s biggest stars. Today, TED AdsWorth Spreading reveals the 20 Advocates and 5 Nomination Teams who will help find and nominate […]