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Ads We Love: "noitulovE" (That's "Evolution." Backwards.)

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EvolutionIn honor of yesterday’s thrilling announcement that scientists have discovered — in fossil-form — a missing link between fish and land animals, we offer you the commercial that kicked off our interstitial series at TED2006. The brilliant, catchy, multiple-view-worthy noitulovE, which rewinds several hundred million years in the course of a 60-second spot. Created by BBDO for Guinness.