13 July 2006

TED BookClub: The Long Tail

The Long Tail
By Chris Anderson
Published by Hyperion
256 pages | List price: $24.95

This month’s TED Book Club mailing included a pre-publication copy of the book that’s been generating so much buzz for the past year, The Long Tail. (It was published this week by Hyperion.) Several important things to say. First of all, despite the kudos I’ve received for this all year, the author is not me but “the other” Chris Anderson, the brilliant editor of Wired.

Chris’s stunningly powerful thesis is all here … and it’s much, much more than the original article that exploded around the web a couple years back. Some have described it as the key idea driving the Web 2.0 revolution, showing clearly how and why millions of new businesses and voices are flourishing in our new connected economy. It’s one of those books that anyone remotely interested in business or marketing or communication in the Internet age just has to read.

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