“I think I speak for all writers, when I say that I am delighted by marketing efforts of any sort.”
— Tipping Point author Malcolm Gladwell, commenting in The Guardian on film-style trailers for books, being released online by publishers to build demand for new titles
Quote of the week: Malcolm Gladwell
Culture
Does having choice make us happy? 6 studies that suggest it doesn’t always
We have all been there: standing in aisle five of the supermarket trying to decide which jar of mustard to buy. Do we go organic, or for the brand with whole mustard seeds? Or do we simply pick the one in the brightest yellow bottle? In a fascinating talk at TEDxStanford, “Sometimes it’s good to […]
art
14 brilliant quotes on remixing
Art cannot be created or destroyed — only remixed. In a convincing talk from TEDGlobal 2012, director Kirby Ferguson explores the challenges of originality and freshness in a world where creativity takes root in what has come before. Without previous inventions we would not have the iPhone, the Model T Ford, Star Wars, Warhol’s soup […]
Martin Grossman commented on Nov 20 2008
Malcolm is one of my favorite writers, but he might have added something, though. Nothing is more frustrating for a writer than to have someone lift his ideas without giving credit–and nowadays, a link.
Jennifer Summers commented on Dec 5 2008
I enjoy reading Malcolm’s books a great deal also. A book is a product and to sell, it has to be marketed. Whether a film-style advert actually sells more books I have yet to see the figures.
Jenni
zach engel commented on Nov 14 2008
Glad to know we are appreciated.