In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
TED Prize winners turn ideas into world-changing projects, with $1 million in seed money and the TED community’s support. Beyond having a solid track record of making high-impact change in their communities and beyond, all prize winners must be capable of one thing: dreaming big. Does this sound like you or someone you know? This […]
By Seth Godin Please don’t steal my car. If you drive away with it, I won’t have it any more, which is a real hassle. Please don’t steal my identity or my reputation either. Neither travels well, and all the time you’re using it, you’re degrading something that belongs to me. But my ideas? Sure, […]