In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
As a child, Seth Godin played the clarinet. Or — he tried .. sort of. At TED2014, he explains how he trudged through lessons, never trying hard enough to produce a note that sounded like the ones he heard from “real” clarinetists. “I took lessons,” he says, “but I’m not sure I actually played the […]
TED Prize winners turn ideas into world-changing projects, with $1 million in seed money and the TED community’s support. Beyond having a solid track record of making high-impact change in their communities and beyond, all prize winners must be capable of one thing: dreaming big. Does this sound like you or someone you know? This […]