In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Seth Godin on TED.com
Business
On our reading list: The Icarus Deception by Seth Godin
Icarus is a mythological character with incredible staying power. Everyone knows his story — his dad made him wings to help him escape the minotaur’s labyrinth, and warned him not to fly too close to the sun lest his wings melt. Amazed to be flying, however, Icarus didn’t listen and tumbled into the ocean. It’s […]
Culture
My Year of TED: How 54 talks changed a life
By Kylie Dunn What do you get when you cross a 39-year-old perfectionist with 54 TED Talks and far more honesty than any person probably needs to experience? You get my Year of TED. I’ve been inspired by TED Talks for years, and felt the urge to do something noteworthy and challenging to ring in […]
