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15 February 2008
Brain science makes better PowerPoint
A timely item in the week before TED2008: Stephen M. Kosslyn, professor and researcher in mental imagery at Harvard, is out to empower PowerPoint users with lessons from cognitive science.
Kosslyn spoke in Boston today at a meeting of the AAAS to share some quirkily titled guidelines (the Goldilocks Rule, the Rudolph Rule) that will help speakers play to the strengths -- and sidestep the flaws -- of the human brain. Good to know: The human brain likes to spot differences and oddities -- and it doesn't like to see more than four things at once. The rules might remind you of some of our more innovative TEDTalks presentations. (Via io9.) -- Matthew Trost
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