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20 May 2008

"Chemistry can be fun": a new look at the elements

Several TEDsters have written in to share this astonishing, close-up look at the processes behind common chemical reactions:

David Bolinsky, eat your heart out.

(The spot was directed by Roderick Fenske of Hungry Man and commissioned by agency Media Consulta and producer Till Drier to promote the Marie Curie Actions, a European group that provides funding and logistical help to students who study science.)

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  • Edward Carter May 22 2008

    Great idea! Humanizing chemistry... fun and freaky.


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