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Archive: Barry Schwartz on the paradox of choice, on TED.com

For the next week, we’re presenting some of our favorite TEDTalks from among the 270+ talks and performances we’ve posted since June 2006. Look for brand-new TEDTalks starting August 18. Until then, enjoy these gems — and suggest your own by writing to contact@ted.com or joining the conversation on TED.com.

Psychologist Barry Schwartz studies freedom of choice — and has made some surprising findings. A wealth of choices, he has found, can make us not happier but more dissatisfied, not free but paralyzed. (Recorded July 2005 in Oxford, UK. Duration: 19:48)


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Watch Barry Schwartz’s 2005 talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances from our archive of 270+ TEDTalks.

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