Advertising doesn’t have to be about convincing you to buy things. Great ads, just like great movies, can inspire thought. That’s why TED created Ads Worth Spreading, an initiative dedicated to advertisements that push the boundaries, from Chipotle’s stunning “Back to the Start” commercial to L’Oreal Paris’ spot starring model and athlete Aimee Mullins. As […]
At the AICP Conference in New York this morning, TED announced the third cycle of Ads Worth Spreading, our initiative to find the 10 most compelling ad campaigns of the year. We also released a report to share insights from the creatives behind the winning ads and the nomination teams that picked them. The paper […]
Mark Effinger commented on Nov 8 2008
Not bad.. but so far short of the real Rives performance.
Then again, I expect this company knows their viewers better than I.
But still… where’s the big “a-HA!” moment in this ad?
Not like the one in his more recent Emoticon performance, or his Tear your head off Def Poetry Jam gig.
Those be some wicked rap-rock performances.
Rives uncaged is the best. Let’s hope he keeps the same depth of performance and intimacy of connection that he’s known for. This is why we return over and over: always something new, even on the 10th view.