Then again, I expect this company knows their viewers better than I.

But still… where’s the big “a-HA!” moment in this ad?

Not like the one in his more recent Emoticon performance, or his Tear your head off Def Poetry Jam gig.

Those be some wicked rap-rock performances.

Rives uncaged is the best. Let’s hope he keeps the same depth of performance and intimacy of connection that he’s known for. This is why we return over and over: always something new, even on the 10th view.