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Creative thoughts on how to do the green thing: Andy Hobsbawm on TED.com

Posted by: Emily McManus

Ad man Andy Hobsbawm shows iconic images from the media that use creative thinking to help society change for the better. Then he shares a fresh ad campaign about going green — and some of the fringe benefits. (Recorded February 2008 in Monterey, California. Duration: 4:00.)

Watch Andy Hobsbawm’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of almost 350 TEDTalks — including more talks about creativity.

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Comments (3)

  • hong ying commented on May 5 2009

    For me, green things means DIY. I like do things by myself and in my daily life, I do nearly all things myslef like my bed, my chair and everything. While surfing online I also like to chang things according to my own mind.

  • Ahmad Tah commented on Apr 15 2009

    will he need more than that to change the ig thoughts inside ppl mind

    thx

    شات قلبي |
    منتدى قلبي |
    برد ستايل |
    رووز ميري |
    ur avenue

  • Jason Leach commented on Dec 4 2008

    Look for homes that use an average of 100 dollars or more in electricity, 30 dollars or more in water, and zero or more in gas. The bigger families have greater potential.

    If the individual homeowner meets the above criteria, consolidate the utilities of the homeowner into one bill. Take the average of all the monthly utilities and then charge the homeowner the average bill and keep it fixed. Invest 500 dollars into green products to go into the home. I discuss the products below, but let us stay with the strategy. A financial delta will be created as green investments reduce the home’s consumption, thereby generating measureable returns from the green investments as the homeowner continues to pay the fixed average combined bill rate. Utilize the delta over time in the utility savings to repay the initial investment.

    After the initial investment with reasonable interest is repaid, compound the energy savings by investing the continued delta savings that are still being generated into further green home improvements. These additional home improvements will generate further utility savings, which rolls the savings to constantly pay for additional improvements and progress in the future.

    3 years ago, my combined average utility bills were 150 dollars. I charge 430 dollars on the credit card and bought 4 items and I had a minimum of 15 dollar a month payment for the products on that card. I bought an adjustable thermostat, a hot water heater timer, 2 1.5 gpm shower heads, and CFL lights. I reduced my consumption by 1/3 immediately and I was able to pay roughly 50 dollars a month to the credit card. After year one, the debt was paid off and I bought a new high efficiency washer and drier with some cash and the same credit card and this purchase took another 1/3 from the remaining balance. I paid off the washer and drier in 14 months from just the savings. Then I invested in weather stripping and silicone, plastic, and insulation and paid them off in a few months. At the end of year three my combined average utility bill is 55 dollars. I have no remaining debt from the purchases and I now use the continued delta saving to build a solar dog house. This is a very easy, practical strategy (not the dog house, but the pre dog house details).