Business

What do consumers want? Joseph Pine on TED.com

Posted by: Tedstaff

Customers want to feel what they buy is authentic, but Mass Customization author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway. (Recorded in February 2004, in Monterey, California. Duration: 14:19.)

Watch Joseph Pine’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 350+ TEDTalks — including more talks about business.

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