Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. He asks, Can good design save the newspaper? It just might. (Recorded at TED2009, February 2009, in Long Beach, California. Duration: 06:05.)
Watch Jacek Utko’s talk from TED2009 on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 400+ TEDTalks — including more talks about media.
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van theodorou commented on Apr 4 2009
One thing we all have to keep in mind, design is good but its still comes down to content and for websites, content and usability. Look at amazon and ebay, not the best looking sites but pretty profitable.
As for newspapers, i believe it has more to do with the content they deliver and the bias they show.
Van
T1 Internet Access
Henrik Ahlen commented on Apr 2 2009
Amazing guy! Proving his point very well, design is indeed important! That goes also for corporate websites and videos, that still mostly looks liek boring brochures.
Haohao Chen commented on Apr 1 2009
Indeed, ideas can influence people only when they are well elaborated (by good content) and well presented (by great design).
Jacek Utko’s experience is a great example of that. It’s a great video and there are many lesson to be learned from this short TED.
Joshua Chen