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How to feed the whole world (the case for white bread): Louise Fresco on TED.com

Posted by: Matthew Trost

Louise Fresco argues that a smart approach to large-scale, industrial farming and food production will feed our planet’s incoming population of nine billion. Only foods like (the scorned) supermarket white bread, she says, will nourish on a global scale. (Recorded at TED2009, February 2009, in Long Beach, California. Duration: 18:00.)

Watch Louise Fresco’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 400+ TEDTalks.

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Comments (10)

  • Pingback: Local Food Systems Benefit Most People | Ziyuan Wang

  • Nonie De Long commented on Oct 9 2011

    White bread is not food. It does not nourish the body because it is nutritionally void. This is the worst case scenario for feeding the world. As a woman from the Caribbean said to me today, “Back home people are poor. They are poor, but they aren’t so sick. People here are so sick.” The role of industrial farming and production methods in impoverishing our health cannot be excluded from this issue. What is the point of feeding the masses with food that does not nourish? This speaker is uneducated in what it means to truly feed people.

  • Brock Wie commented on Oct 5 2011

    It is not strange that bread is associated with obesity. Like she said, we started to add more sugar to bread. So what happens when you ingest sugar and you aren’t active. It stores as fat. Last time I checked too much fat results in obesity. Remember there are good calories and bad. Would you rather ingest calories from lard or from vibrant colorful, organicaly grown vegetables?
    If we are going to help feed the world, lets feed them something healthy, not something that is going to just sustain them for a short period of time, and then cause health issues in the future.

  • John Smith commented on Jun 29 2010

    People prefer the “whole meal” bread to the wonder-bread largely because freshly baked bread tastes better than week old bread. Not because its authentic.

  • joa1 . commented on Nov 7 2009

    Absolute nonsense! The solution is in sustainability, permaculture, organic farming, making sure people’s health is not compromised, and that means getting rid of processed, refined foods, food additives, GM’s, etc. Not sure what LF’s agenda is… but certainly not feed the world (unless she is thinking in terms of sub-nutrition…) What we need is for the so called “developed countries” to stop wasting resources, the WTO, IMF, WB, Fed. Reserve, etc., to stop bullying the developing nations…

  • ART LEE commented on Jun 18 2009

    I’m sorry but her solutions are meaningless when the world hits peak oil. All industrial farming is based on petrol. Pesticides, herbicides, fertilizer, transportation is all petrol based. When diesel goes to $6/gallon food will triple in price and people will start to starve. The solution is permaculture. Biodiverse backyard, local, and organic farming is the solution. Read any book or watch videos by Bill Mollison or David Holmgren.

  • My Bomb commented on May 14 2009

    I appriciat Louise Fresco’s that she gave us such a brilliant information and i agree with her.
    Thanks for sharing this information about industrial farming and food production.

  • jim hodges commented on May 13 2009

    I agree with Louise. If there will be a brilliant approach to farming and food production hunger will never be a problem. Thanks for posting this!

  • lie zhing commented on May 11 2009

    thanks for this information.

  • lie zhing commented on May 11 2009

    What a fantastic post!

    Thank you for sharing!