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Why tribes, not money or factories, will change the world: Seth Godin on TED.com

Posted by: Emily McManus

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. (Recorded at TED2009, February 2009, in Long Beach, California. Duration: 17:23.)

Watch Seth Godin’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 400+ TEDTalks.

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