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18 May 2009
The business logic of sustainability: Ray Anderson on TED.com
At his carpet company, Interface, Ray Anderson has increased sales and doubled profits while turning the traditional “take / make / waste” industrial system on its head. In a gentle, understated way, he shares his powerful vision for sustainable commerce. (Recorded at TED2009, February 2009, in Long Beach, California. Duration: 15:55.)
Watch Ray Anderson’s talk from TED2009 on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 400+ TEDTalks.
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David Lockman
The thing that really surprises me about the entire discussion of sustainability, not just on TED, but everywhere I visit on the Web, is that sustainability is some sort of revolutionary, shocking idea. Why is profligate waste accepted without question, but good stewardship of the world’s resources is somehow an alien concept? Maybe the answer is in our DNA. Just like the trees that drop millions of seeds, to have only a few survive and grow; or our fellow animals which have huge litters, losing many to predation. It’s time to stop and look around, and realize that – just perhaps – this massively wasteful strategy won’t work much longer, if it ever really did.
Feel free to continue the discussion with us on the ThoughtOffice blog at ThoughtOffice.com.