Speaking at the 2008 EG conference, behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. (Recorded at EG’08, December 2008, in Monterey, California. Duration: 17:26.)
Watch Dan Ariely’s talk from EG’08 on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 400+ TEDTalks.
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