Life lessons from an ad man: Rory Sutherland on TED.com

Posted by: Shanna Carpenter

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. (Recorded at TEDGlobal, July 2009, Oxford, UK. Duration: 16:39)

Twitter URL: http://on.ted.com/40


Watch Rory Sutherland’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 500+ TEDTalks.

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Comments (4)

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  • Axle Davids commented on Nov 3 2009

    Brilliant. The reason the diamond shaped Shreddies ad works is because it spoofs our helpless attraction to new ideas, even the most idiotic ones. At the same time hilarious and sad for our species.

    – Axle Davids

  • eyal matsliah commented on Oct 25 2009

    the presentation page is blank

    but it’s on youtube: