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19 October 2009
The post-crisis consumer: John Gerzema on TED.com
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. He identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.(Recorded at TEDxKC, August 2009, Kansas City, Missouri. Duration: 16:34)
Twitter URL: http://on.ted.com/4A
Watch John Gerzema's talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 500+ TEDTalks.
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