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05 November 2009
The Buzz: Scott Cook on mobilizing farmers
Scott Cook, founder of Intuit, explained how software that informs farmers of market prices is helping to improve the income for India’s largest profession. Viewers on Twitter and Facebook said:
“Farmers alone seem forgotten. But farmers aggregated are a force.” Intuit’s Scott Cook on #TEDIndia — brainpicker
Farmers report 20% higher net income using Cook’s software. – TEDxShekhawati
Scott Cook doing some amazing innovation with regular Indian scenarios — seeb
Excellent talk by Scott Cook from Intuit. How wonderful to find a CEO that’s so humble. — sifar
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James Forster
Well, it’s certainly true the mobiles phones and a good system can help improve farmers, but Scott didn’t seen to realize or acknowledget that others are doing this — Esoko, Reuters Market Light, etc. I’m involved with Esoko, and they’ve been working on it for 4-5 years, are operating in over a dozen countries, etc.