How to make a splash in social media: Alexis Ohanian on TED.com

Posted by: Matthew Trost

In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age. (Recorded at TEDIndia, November 2009, Mysore, India. Duration: 4:27)

Twitter URL: http://on.ted.com/344I

Watch Alexis Ohanian’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 500+ TEDTalks.