Aphorism enthusiast and author James Geary waxes on a fascinating fixture of human language: the metaphor. Friend of scribes from Aristotle to Elvis, Geary says metaphor can subtly influence the decisions we make. (Recorded at TEDGlobal 2009, July 2009, Oxford, UK. Duration: 9:30)
Twitter URL: http://on.ted.com/364Z
Watch James Geary’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 500+ TEDTalks.