The riddle of experience vs. memory: Daniel Kahneman on TED.com

Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness. (Recorded at TED2010, February 2010 in Long Beach, CA. Duration: 20:07)

Watch Daniel Kahneman’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 600+ TEDTalks.