Sugar pills, injections of nothing — studies show that, more often than you’d expect, placebos really work. At TEDMED, magician Eric Mead does a trick to prove that, even when you know something’s not real, you can still react as powerfully as if it is. (Warning: This talk is not suitable for viewers who are disturbed by needles or blood.) (Recorded at TEDMED, October 2009 in San Diego, CA. Duration: 9:06)
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