TEDMED

The magic of the placebo: Eric Mead on TED.com

Sugar pills, injections of nothing — studies show that, more often than you’d expect, placebos really work. At TEDMED, magician Eric Mead does a trick to prove that, even when you know something’s not real, you can still react as powerfully as if it is. (Warning: This talk is not suitable for viewers who are disturbed by needles or blood.) (Recorded at TEDMED, October 2009 in San Diego, CA. Duration: 9:06)

Watch Eric Mead’s talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 600+ TEDTalks.