Design

Sweat the small stuff: Rory Sutherland on TED.com

Posted by: Shanna Carpenter

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples. (Recorded at TEDSalon London 2010, April 2010 in London, England. Duration: 12:37)

Watch Rory Sutherland’s talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances from our archive of 700+ TEDTalks.

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