It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples. (Recorded at TEDSalon London 2010, April 2010 in London, England. Duration: 12:37)
Watch Rory Sutherland’s talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances from our archive of 700+ TEDTalks.
5 talks on the state of democracyRory Stewart opens this talk from TEDxHousesofParliament with a joke: “Little Billy goes to school and his teacher asks, ‘What does your father do?’ Billy replies, ‘My father plays piano in an opium den.’” But when the teacher confronts the father about his occupation, she gets a different answer. As Stewart finishes the joke, “The father […]
New playlist: The big pictureReady for a Sunday binge that will make your head spin? Twelve speakers take on our biggest issues: shifting global powers, the value of democracy, climate change, time, the human race. It’s not all bad news, but it’s likely you’ll end up with more questions than answers. Watch this playlist, which includes talks by Misha […]
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Michael Bolton commented on Sep 6 2011
Actually, there’sa name an a movement set up that captures it perfectly: Positive Deviance. Here’s the Web site http://www.positivedeviance.org/, and here’s the book: http://www.powerofpositivedeviance.com/
—Michael B.
Astrida Valigorsky commented on Jul 7 2010
“Ingenuity” goes in the lower right corner.