TEDGlobal 2010

What physics taught me about marketing: Dan Cobley on TED.com

Posted by: Matthew Trost

Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding. (Recorded at TEDGlobal 2010, July 2010 in Oxford, UK. Duration: 7:39)

Watch Dan Cobley’s talk on TED.com where you can download it, rate it, comment on it and find other talks and performances from our archive of 700+ TEDTalks.