Here at TED’s New York office, we’re pretty excited to see the TED iPad app appearing in Apple ads all over town — and helping share TEDTalks with new fans on the streets and subways. Have you seen the ad in your town yet? Take a picture and tweet it; tag it #TEDad … and help spread TED.
Today’s viewing audiences are far too sophisticated for advertisements full of fake doctors, the word “sale” flashing on repeat, and tight clothing on attractive models. Today, we want ads to actually speak to us—to connect to our hopes and dreams, to flip our thinking in unexpected ways and to reflect the world we’d like to […]
Each year, TED chooses 10 great ads to feature as part of our Ads Worth Spreading challenge. And this week, we’re featuring a whitepaper (PDF) that analyzes what makes some of those great ads great. The Ads Worth Spreading whitepaper chronicles the story behind this year’s 10 winning ads from their creative directors, and offers […]