Today, Barry Schwartz and Kenneth Sharpe’s book Practical Wisdom hits bookstores and ereaders. In an intimate talk at TED’s office this winter, Schwartz shares a few big questions from this book (video is embedded above) — and you can download this sample chapter to learn more.
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Cocktail party trivia: Brainstorming was invented in the 1930s as a practical idea-generation technique for regular use by “creatives” within the ad agency BBDO. That all changed in 1942, when Alex Osborn — the “O” in BBDO — released a book called How to Think Up and excited the imaginations of his fellow Mad Men. […]
It’s the second week in January and, at about this time, that resolution that seemed so reasonable a week ago — go to the gym every other day, read a book a week, only drink alcohol on weekends — is starting to seem very … hard. As you are teetering on the edge of abandoning […]