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06 April 2011
The greatest TED Talk ever sold: Morgan Spurlock on TED.com
Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, the onstage naming rights for talk were sponsored too. By whom and for how much? He’ll tell you. (Recorded at TED2011, March 2011, in Long Beach, CA. Duration: 19:28)
Watch Morgan Spurlock’s talk on TED.com where you can download it, rate it, comment on it and find other talks and performances from our archive of 900+ TEDTalks.
THIS SATURDAY: Join a Q&A with Morgan Spurlock! Meet us online at 9am Pacific on TED Conversations >>
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Jul 3 2011
I HAD to check if Google Image Search actually gave that image when searching for “transparency”. It did. :o)
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Christina Minamizawa
Just love it ! It means a lot to me as I am on the journey of making changes in the world which involves risks and people not often getting me or my mission !
My brand name is Weird and WOW – Lets get over the weird to get to the WOW !
If I wanted to copy I could also describe my brand as Mindful + Playful but just recently I came up with my brand identify – A Black Lab Dog !
Let me explain . . . I’m loyal, lovable, curious, enthusiastic, honest, love people and food, friendly, outgoing, can look sheek or/and shabby (within seconds), will stand up and fight, confident, have no shame, will play at a moments notice, excitable, kind, looks good in diamonds, a good listener, confident, can bark loudly when needed and are seriously cute (of course) !
Thanks TED !