Business

The greatest TED Talk ever sold: Morgan Spurlock on TED.com

Posted by: Emily McManus

Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, the onstage naming rights for talk were sponsored too. By whom and for how much? He’ll tell you. (Recorded at TED2011, March 2011, in Long Beach, CA. Duration: 19:28)

Watch Morgan Spurlock’s talk on TED.com where you can download it, rate it, comment on it and find other talks and performances from our archive of 900+ TEDTalks.

THIS SATURDAY: Join a Q&A with Morgan Spurlock! Meet us online at 9am Pacific on TED Conversations >>

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