Software developer Mike Matas demos the first full-length interactive book for the iPad — with clever, swipeable video and graphics, and some very cool data visualizations to play with. The book is “Our Choice,” Al Gore’s sequel to “An Inconvenient Truth.” (Recorded at TED2011, March 2011, in Long Beach, CA. Duration: 4:35)
Watch Mike Matas’ talk on TED.com where you can download it, rate it, comment on it and find other talks and performances from our archive of 900+ TEDTalks.































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Michael Jewitt commented on Jul 9 2011
I’m not really sure this is the next generation of books but the next generation of audiobooks
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commented on Apr 30 2011
From my perspective, this will be the next ‘big thing’ with regard to the way we process information through “books.”
With the way our technology moves today, books can be somewhat dry and very quickly, even out-dated. Having books on some sort of eReader, the content could remain fresh by being hooked into various things (like the location of the picture being in Europe on the map). Another possibility with regard to the figures for geothermal energy and wind energy is that those figures could be UPDATED and then they would be updated for the person who owns the electronic version of the “book.” Fantastic work!
With Love and Gratitude,
Jeremiah
kyle McCarty commented on Apr 28 2011
A brilliant and inventive first step. I am fascinated with the convergence of literature and computing and the potential for a digital book standard. My respectful critiques are these, which are admittedly easy to type from my armchair: too reliant on finger gestures (I wonder about accessibility issues) and the “bonus” content must enhance the text and not replace it (this was hard to determine in the demonstration.) I would love to see something like this easily portable to non-iOS devices as well, with the option of “zooming in” on just the text for e-ink devices or zooming out for more robust tablets, notebooks, desktops and the web. (And potentially a middle step with just text and pictures.)
Alberto Bazzan commented on Apr 28 2011
how can I buy “our choice” on I-Pad ?????? Thanks