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21 September 2011
‘Selling’ condoms in the Congo: Amy Lockwood on TED.com
HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? “Reformed marketer” Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.) (Recorded at TEDGlobal 2011, July 2011, in Edinburgh, Scotland. Duration: 4:17.)
Watch Amy Lockwood’s talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances from our archive of 1,000+ TEDTalks.
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