Brief: People are similar to any good idea. It goes through an adventure to become mature.
Director’s statement: “We drew a character with a massive pile of hair containing bits of his world. We see bits and pieces of his widening and deepening life until we reach his older self.’ – Hobson-Chant
Agency: WE ARE Pi www.wearepi.com
Planner: Alex Bennett-Grant
Producer: Jamie Nami Kim
Creative Directors: Hobson-Chant