Economist Keith Chen starts today’s talk with an observation: to say, “This is my uncle,” in Chinese, you have no choice but to encode more information about said uncle. The language requires that you denote the side the uncle is on, whether he’s related by marriage or birth and, if it’s your father’s brother, whether he’s older or younger.
Keith Chen: Could your language affect your ability to save money?
“All of this information is obligatory. Chinese doesn’t let me ignore it,” says Chen. “In fact, if I want to speak correctly, Chinese forces me to constantly think about it.”
This got Chen wondering: Is there a connection between language and how we think and behave? In particular, Chen wanted to know: does our language affect our economic decisions?
Chen designed a study — which he describes in detail in this blog post — to look at how language might affect individual’s ability to save for the future. According to his results, it does — big time.
While “futured languages,” like English, distinguish between the past, present and future, “futureless languages,” like Chinese, use the same phrasing to describe the events of yesterday, today and tomorrow. Using vast inventories of data and meticulous analysis, Chen found that huge economic differences accompany this linguistic discrepancy. Futureless language speakers are 30 percent more likely to report having saved in any given year than futured language speakers. (This amounts to 25 percent more savings by retirement, if income is held constant.) Chen’s explanation: When we speak about the future as more distinct from the present, it feels more distant — and we’re less motivated to save money now in favor of monetary comfort years down the line.
But that’s only the beginning. There’s a wide field of research on the link between language and both psychology and behavior. Here, a few fascinating examples:
- Navigation and Pormpuraawans
In Pormpuraaw, an Australian Aboriginal community, you wouldn’t refer to an object as on your “left” or “right,” but rather as “northeast” or “southwest,” writes Stanford psychology professor Lera Boroditsky (and an expert in linguistic-cultural connections) in the Wall Street Journal. About a third of the world’s languages discuss space in these kinds of absolute terms rather than the relative ones we use in English, according to Boroditsky. “As a result of this constant linguistic training,” she writes, “speakers of such languages are remarkably good at staying oriented and keeping track of where they are, even in unfamiliar landscapes.” On a research trip to Australia, Boroditsky and her colleague found that Pormpuraawans, who speak Kuuk Thaayorre, not only knew instinctively in which direction they were facing, but also always arranged pictures in a temporal progression from east to west.
. - Blame and English Speakers
In the same article, Boroditsky notes that in English, we’ll often say that someone broke a vase even if it was an accident, but Spanish and Japanese speakers tend to say that the vase broke itself. Boroditsky describes a study by her student Caitlin Fausey in which English speakers were much more likely to remember who accidentally popped balloons, broke eggs, or spilled drinks in a video than Spanish or Japanese speakers. (Guilt alert!) Not only that, but there’s a correlation between a focus on agents in English and our criminal-justice bent toward punishing transgressors rather than restituting victims, Boroditsky argues.
. - Color among Zuñi and Russian Speakers
Our ability to distinguish between colors follows the terms in which we describe them, as Chen notes in the academic paper in which he presents his research (forthcoming in the American Economic Review; PDF here). A 1954 study found that Zuñi speakers, who don’t differentiate between orange and yellow, have trouble telling them apart. Russian speakers, on the other hand, have separate words for light blue (goluboy) and dark blue (siniy). According to a 2007 study, they’re better than English speakers at picking out blues close to the goluboy/siniy threshold.
. - Gender in Finnish and Hebrew
In Hebrew, gender markers are all over the place, whereas Finnish doesn’t mark gender at all, Boroditsky writes in Scientific American (PDF). A study done in the 1980s found that, yup, thought follows suit: kids who spoke Hebrew knew their own genders a year earlier than those who grew up speaking Finnish. (Speakers of English, in which gender referents fall in the middle, were in between on that timeline, too.)




























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Bernard PIERRE commented on Feb 25 2013
Great article !
I must confess I fully agree….
Was educated with a “conventionnal respectful” attitude in french (my mother tongue).
Learned dutch at school and use it only at office with my colleagues, for purely “technical” stuff.
Learned english…in the real life and mainly with not-so-conventionnal travellers and/or funny friends.
Result ? Seems that my personality is depicted differently by my friends depending on their respective mother tongue…
Funny that they realised that I speak but also act differently with each of them… Dutch speaking friends have the feeling that I’m more strict and narrow-minded than I am, while english speaking friends consider me as open-minded and more funny that I feel myself… Funny but don’t know if it can be generalized….
Tim Fired commented on Feb 24 2013
It’s this just another variation of The Sapir-Whorf Hypothesis?
I thought parts of it were debunked and while cognitive researchers believe language has *some* influence on thought, it’s debatable how much.
And that even if a language doesn’t have a certain word or concept, it can be easily introduced with little problems.
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Richard Benton commented on Feb 23 2013
I find this study problematic. I don’t know what “futured languages” are. Chinese does express the future, but with adverbs. English expresses the future with verb morphemes. And doesn’t economic situation have more to do with how people save than where the language encodes time?
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commented on Feb 21 2013
Thank you for a very interesting article!
My language is not the easiest for foreigners to learn: Norwegian. See “Norwegian Language Through History” http://thornews.com/2012/11/13/norwegian-language-through-history/
Thor
commented on Feb 21 2013
Reblogged this on englishinsider and commented:
Makes me think that there are many benefits in learning to speak another language. Learning to see the world differently, think differently provides many cultural insights and brings you closer to understanding one another.
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