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A reading list in behavioral science, from speaker Alex Laskey

Alex Laskey shares the surprising thing that motivates people to save energy at TED2013. Photo: James Duncan Davidson

Alex Laskey shares the surprising thing that motivates people to save energy at TED2013. Photo: James Duncan Davidson

At Opower, Alex Laskey and colleagues are running what they describe as “the largest behavioral science experiment in the world.” Alex Laskey: How behavioral science can lower your energy bill Alex Laskey: How behavioral science can lower your energy bill Laskey explains some of the thinking behind it in his TED Talk, “How behavioral science can lower your energy bill,” and he shared further insights into the importance of the field in this discussion with Harvard economist, Sendhil Mullainathan. But what if you’re interested in digging into behavioral economics and science more deeply?

We asked Alex to list his favorite books and resources on the topic. Here, in no particular order:

Books

Articles