3 lessons for nonprofits (from Coke): Melinda French Gates on TED.com

At TEDxChange, Melinda French Gates makes a provocative case for nonprofits taking a cue from big corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too? (Recorded at TEDxChange, September 2010 in New York, New York. Duration: 16:29)

Watch Melinda French Gates’s talk on TED.com where you can download it, rate it, comment on it and find other talks and performances from our archive of 700+ TEDTalks.