Cast: Audience at TED’s Saturday-morning panel “How to Create a Viral Video.” Hands: Damian Kulash from OK Go. (Proof.) Camera: TED’s Jason Wishnow. Inspiration: Surprised Kitty and her 21 million views on YouTube.

(If you’re at SXSWi, come to TED’s Sunday-morning panel: “Offering Your Content in 100 Languages” at 9:30am to learn how our dedicated band of volunteer translators has opened TEDTalks to a global audience; panelists from Global Voices and Mozilla will talk about their own massively user-sourced translation efforts.)