Although this week’s focus is squarely on TED2006, there’s always room on our radar screen for speakers from TEDs past. Especially when that speaker is the incomparable Malcolm Gladwell, author of The Tipping Point and Blink. For those like me, who scan each week’s New Yorker for his byline, we can now get a more regular fix. Yes. It had to happen. Malcolm has a blog.
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“I think I speak for all writers, when I say that I am delighted by marketing efforts of any sort.” — Tipping Point author Malcolm Gladwell, commenting in The Guardian on film-style trailers for books, being released online by publishers to build demand for new titles
Malcolm Gladwell is a staff writer for The New Yorker, and best-selling author of The Tipping Point and Blink. In this talk, filmed at TED2004, he explains what every business can learn from spaghetti sauce. (Recorded February 2004 in Monterey, CA. Duration: 18:15) Get TED delivered: Subscribe to the TEDTalks video podcast via RSS […]