Each year at TED, we punctuate the program with interstitial videos: TV commercials, short films, music videos and montages that represent some of the best work of the year (or, rather, the best work of the year that can double as an interstitial). Over the weeks to come, we’ll share many of them with you here.
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At TED2006, we devoted an unusual amount of our “interstitial” time to a single advertiser, showing three different ads from Honda, all brilliant in their own way. Mind you, Honda has no affiliation with TED. We just like their ads. And we’re not the only ones. Two of the Honda spots — Choir and Impossible […]
There’s a worrying trend in online advertising. Many sites are reporting falling click-through rates — and marketers are responding by resorting to ever more aggressive ways of ambushing your attention. We’re launching an initiative to find a better way! TED’s mission is “ideas worth spreading.” You, our audience, are expert at identifying the things that […]