Each year at TED, we punctuate the program with interstitial videos: TV commercials, short films, music videos and montages that represent some of the best work of the year (or, rather, the best work of the year that can double as an interstitial). Over the weeks to come, we’ll share many of them with you here.
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There’s a worrying trend in online advertising. Many sites are reporting falling click-through rates — and marketers are responding by resorting to ever more aggressive ways of ambushing your attention. We’re launching an initiative to find a better way! TED’s mission is “ideas worth spreading.” You, our audience, are expert at identifying the things that […]
At the AICP Conference in New York this morning, TED announced the third cycle of Ads Worth Spreading, our initiative to find the 10 most compelling ad campaigns of the year. We also released a report to share insights from the creatives behind the winning ads and the nomination teams that picked them. The paper […]