Today, TED announces its Ads Worth Spreading Challenge. An open invitation to the global advertising community to reinvent, inspire and engage audiences with a new definition of what video advertising can mean in the digital age, using TED.com as its platform.
TED is supported in part by advertising. Support from our partners allows TED to share great ideas on multiple platforms and in multiple languages around the world. But as TED’s curator, Chris Anderson, said in his address today during Ad Week: “If advertising is so great, why the hell is it largely failing on the web today?”
The Ads Worth Spreading Challenge invites the business community to submit their most forward-looking video campaigns by January 10, 2011. A judging panel will select up to 10 winning video campaigns, which will premiere at TED2011, February 28-March 4, 2011, for the gathered audience of 1500+ thought leaders, and will appear on TED.com for free for one week in March.
Find details, including full contest rules and entry form, right here >>
UPDATE: Read Ryan Thomas’ great reaction to Chris’s talk: “An hour with TED has paid the price of Advertising Weeks admission, given me value to bring back to my clients, and given me a passion kickstart I did not even know I needed.”