Cocktail party trivia: Brainstorming was invented in the 1930s as a practical idea-generation technique for regular use by “creatives” within the ad agency BBDO. That all changed in 1942, when Alex Osborn — the “O” in BBDO — released a book called How to Think Up and excited the imaginations of his fellow Mad Men. […]
Stories for "Insights from Our Office"
Before Danielle Thomson was our TED Prize researcher, she wrote trivia for Who Wants to Be a Millionaire? and spent years finding difficult-to-source info for The Late Show with David Letterman. And she has quickly established herself as our staff secret weapon. When one of us can’t get our hands on a piece of information […]
At our small, fast-moving nonprofit company, everyone does a couple of jobs — and productivity apps help us manage roles that shift between coding, writing/designing and running a full-scale conference twice a year. We asked the TED staff what apps they can’t live without. And beyond the classics—Instagram, Google Maps, Spotify, Uber, Seamless—we found some […]
Last year, we in the TED office successfully raised an ant farm. So this year, we thought we were ready for a more ambitious project—taking care of three pet jellyfish. They may not look like it, but jellyfish can be real divas. Still, what doesn’t kill you makes you stronger, and the jellies (and the […]
TED.com is has gone dark for two weeks. No new TED Talks will be posted until August 4, while most of the TED staff takes a two-week holiday. Yes, we all go on break at the same time (mostly). We’ve been doing it this way now for five years, and it works for us. Here’s why. In the pre-video days of TED, […]
Aaron Weyenberg is the master of slide decks. Our UX Lead creates Keynote presentations that are both slick and charming—the kind that pull you in and keep you captivated, but in an understated way that helps you focus on what’s actually being said. He does this for his own presentations and for lots of […]
By Kari Mulholland* The techniques that video editors use to shape their content reveal a lot about how people create meaning in the world. Editors have a deep understanding of how people think, feel, remember and learn, and we use this knowledge to build powerful, moving stories and experiences. The best editing decisions come from […]