Entries from TED Blog tagged with 'entrepreneurship'
14 October 2009
Life lessons from an ad man: Rory Sutherland on TED.com
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life. (Recorded at TEDGlobal, July 2009, Oxford, UK. Duration: 16:39)
Twitter URL: http://on.ted.com/40
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13 April 2009
From software exec to electric car revolutionary: Exclusive interview with Shai Agassi
Shai Agassi has a record of accomplishing huge tasks in record time -- from completing his college degree by 18 to founding several successful software companies before 30. In recent years, he has shifted his intense focus to the global problem of climate change.
He discusses his blow-by-blow plan to propagate the electric car in today's TEDTalk. It's a remarkable move for a highly successful young businessman, and in this interview with the TEDBlog he explains how his country and his children, with a little help from TED, pushed him to try to change the world.
Here's an excerpt:
"The first week my wife and I went to Costa Rica, and the second week to my first TED. I was awed and inspired by what I saw on stage. I sat back and watched 50-odd people, and 1,000 others in the crowd, applying themselves to serve humanity. When I came out of that TED, I knew for sure what I had to do. I wanted to be one of those people."
Read the full interview, after the jump >>
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