Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.
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The Long Tail By Chris Anderson Published by Hyperion 256 pages | List price: $24.95 This month’s TED Book Club mailing included a pre-publication copy of the book that’s been generating so much buzz for the past year, The Long Tail. (It was published this week by Hyperion.) Several important things to say. First of […]
Wired editor Chris Anderson got an advance copy of Bjorn Lomborg’s upcoming book Cool It: The Skeptical Environmentalist’s Guide to Global Warming, and his summary is: read it, but don’t follow his advice. Lomborg (watch his TED2005 speech) argues that although global warming is clearly happening and is human-caused, the debate over what to do […]