We were pleased to see that several of the ads we highlighted at TED2006 and TEDGlobal were awarded Clios last night, in Miami. The Honda ads, Choir and Impossible Dream, took the Grand Clio, and gold awards went to Guinness noitulovE (that’s “evolution,” backwards), Sony Bouncy Balls, and Sony PSP A Day in the Life. Adidas Hello Tomorrow, the mesmerizing spot from Spike Jonze, picked up a few silvers.
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At TED2006, we devoted an unusual amount of our “interstitial” time to a single advertiser, showing three different ads from Honda, all brilliant in their own way. Mind you, Honda has no affiliation with TED. We just like their ads. And we’re not the only ones. Two of the Honda spots — Choir and Impossible […]
Al Seckel, a cognitive neuroscientist, explores the perceptual illusions that fool our brains. Loads of eye tricks help him prove that not only are we easily fooled, we kind of like it. Read the transcript >>