South by Southwest 2010 starts Friday in Austin, Texas, and the TED team is heading down to present two panels:
How to Create a Viral Video
Saturday, March 13, 11am
From pranks and mashups to world-changing talks, viral videos infect our minds every day. But how does a video go viral? Margaret Gould Stewart from YouTube, Jonathan Wells from Flux.net and Jason Wishnow, TED.com’s Director of Film + Video, share strategies — from editing to distribution to, well, having the right friends. Plus: hear direct from Damian Kulash of OK Go about their new 7-million-views-in-9-days music video — and how his label’s ban on embedding video led OK Go, just yesterday, to leave the majors and start their own label.
(We’re having an OK Go moment here at TED. If you haven’t yet seen the jawdropping treadmill video — watch it. And the new, also jawdropping video for “This Too Shall Pass,” proudly embedded above. They know from viral video.)
Offering Your Content in 100 Languages
Sunday, March 14, 9:30am
The web is a global medium, but most websites are siloed in a single language. A social translation program is one way to make your website more accessible to a global audience, while also turning users into contributors. Is social translation an option for your website? If so, how do you ensure quality? What motivates volunteers? Is machine translation an option? Learn from leading-edge social translation projects, including panelists from Global Voices and Mozilla, as well as June Cohen, who oversees TED’s massive Open Translation Project, which has so far subtitled TEDTalks in 72 languages and counting.