Engineering a viral music video: Adam Sadowsky on TED.com

The band “OK Go” dreamed up the idea of a massive Rube Goldberg machine for their next music video — and Adam Sadowsky‘s team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation. (Recorded at TEDxUSC 2010, April 2010 in Los Angeles, CA. Duration: 11:32)

Watch Adam Sadowsky’s talk on TED.com, where you can download it, rate it, comment on it and find other talks and performances from our archive of 700+ TEDTalks.